FIFTH ELEMENT REBRAND & STORE REDESIGN
Role
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Interactive Design / Branding / Interior
Description
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Realign the brand with the market and establish a consistent platform to communicate with the consumer. A complete redesign of the site, identity system and the store interior was done in order to provide a clear message and more accurately address the urban base.
A minimal color palette with pop colors and bold type was used to suggest a sort of “clean canvas” approach and providing the consumer with a fresh vision of the new model and ultimately letting Fifth Element grow naturally as a brand.