MIKE SWOOP – NEW LOVE IDENTITY & CD PACKAGING
Role
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Design / Art Direction / Branding
Description
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Mike contacted me to lend a hand in creating a visual language that matched his sound and helped establish him as a contender in the genre. After building a system that complimented his vision, the logo and type treatment set the stage for the album packaging. Along side the identity and CD packaging, various collateral and promotional materials were created to aid in spreading the word to his base and help sell records.