SALON STYLETTO IDENTITY
Role
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Art Direction / Print Design / Identity
Description
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Create an identity system and promotional materials for a new salon with a wide range of clients but a very specific stylistic message. From the buttoned up to punk the identity had to speak clearly to both ends of the spectrum.
The icon set was designed to interchange with other elements in the various mediums used by the salon for marketing and promotion, while taking into consideration adaptation for products and merchandise in the future.