SHAUN WHITE SNOWBOARDING
Role
—
Art Direction / Interactive Design
Description
—
Create an online experience that generates buzz for a new Target exclusive Shaun White Snowboarding video game and drive traffic back to Target.com. Target’s Facebook group page was used to house the main Flash experience, sharing sneak peeks of the game, behind the scenes footage and interviews with Shaun as well as a downloadable widget giving gamers a way to meet up in the game and ride together.
Rich media and static banner ads were also created to drive users to the experience and ultimately Target.com.